Customised Local Marketing Plan

You don’t have to feel so overwhelmed, frustrated and stressed with your business.

You set out with big goals for your business, but you’re still too busy fighting fires and dealing with the day-to-day demands to concentrate on building your business.

Are you asking these questions?

As a small business owner, you understand the importance of marketing to grow your business.

It is frustrating and even upsetting when your marketing efforts fall short or don’t get done at all.

I know. I’ve been in your shoes. I had great intentions with my interiors business but every day, I found myself too busy with the day to day running of the business and fighting fires to grow the business.

You waste valuable time and resources on strategies that don’t yield results or struggle to prioritise marketing amidst other pressing business tasks.

This leads to missed opportunities, stagnant growth, and a sense of uncertainty about the future.

But fear not!

Our 2024 Personalised Local Marketing Plan is designed specifically for you. We’ll provide you with a clear roadmap, tailored to your business goals, enabling you to navigate the complex world of marketing with confidence and achieve tangible results. Say goodbye to wasted time and money going in the wrong direction – it’s time to take control of your marketing and watch your business thrive.

Here’s What’s Included in the Customised Local Marketing Plan

1. Benchmark current performance.

Complete audit of existing website and internet visibility including traffic analysis and backlin audit.

2. Set up analytics correctly.

We will either do this for you if we can have access or give you instructions to set up yourself. Includes Google Tag Manager, GA4, Search Console and Microsoft Clarity.

3. Competitor analysis.

We’ll analyse your top competitors to find out what keywords drive traffic to their site. We’ll use this to tell you how to steal their website traffic.

We’ll also give you a list of backlinks that your competitors have that you don’t.

4. Google Business Profile audit.

Your GBP is the single most valuable asset for a local business and it’s free. We’ll audit your listing and tell you how to get the most of your free entry to target more keywords.

5. Content audit.

Want to know why your website isn’t performing well?  We’ll audit your content and tell you what’s missing, what needs to be improved, and how to optimise it for search engines.

6. On-page SEO audit.

This audit looks at the structure of your site and the SEO foundations. The on page audit looks at the URL structure, meta description, title tags, headings, internal linking and page structure. Each page will be analysed and scored against competitors. You’ll receive instructions for improving the pages for ranking in Google.

7. Audit technical SEO issues

Technical issues can sound scary, especially if you’ve never had anything to do with your website. They needn’t be though. Most things are easily fixable when you know how. Others may not be important unless your competitors are getting it right and outranking you. Most local businesses are not.

8. Off-page SEO audit.

An off-page SEO audit for a local business involves evaluating its backlinks, social media presence, online reviews, and brand reputation to improve search engine rankings and online visibility.

For each of the audit points you’ll receive a plan and instructions for improving them if necessary. See the table below to see which aspects require access to your website.

If this feels overwhelming, don’t worry. We’ll guide you through to find access to everything to get you started. You’ve got to start somewhere or you’ll never have control over your business.

GREAT!

What happens now?

Once we’ve completed your audits and analysis, we’ll provide you with a plan to work on based on your goals. We will discuss this with you before we start and you will complete a form so that we know your level of experience and what access you have.

You’d probably like to know how much your 2024 Customised Local Marketing Plan costs?

We realise that local businesses come in all shapes and sizes. Whatever stage you are at in your business growth journey, we have a plan for you?

The costs are based on target keywords in multiples of 8. So even if you have a bigger company, you can start with 8 and see how you get on.

A target keyword will also have associated keywords known as a cluster. For instance if your target keyword was ‘secondary glazing’, that would be your target keyword but the page you use to target that keyword would also target terms like secondary double glazing and sash window secondary glazing which are also valid keyword targets but may not justify a page of their own.